ABITO - Actions for the good of all
ABITO is a company specialized in waste management. They provide a complete service for raising awareness about recycling and strengthening the circular economy; offering their assistance to other companies, institutions, educational centers and all kinds of businesses. In 2019, in partnership with Mutante Cine we made this video that explains ABITO’s process.
Pruebas de diseño de “ABITITO”
“ABITITO”
They were looking for a fun, gender-neutral character that represented the company values. I decided to play with the shape and proportions of their logo to obtain different results.
They wanted to show actual waste.
The company has the intention to raise awareness about how important is to manage waste properly and lose the rejection of handling it. For this reason, I used real photos mixed with illustrated elements in the designs.
Primeros diseños de fondos